The newly formulated Placecol Illuminé range which will replace the Platinum range, for people older than 40 years, now includes powerful active ingredients for mature skin.
The range was extensively tested by various experts in the market prior to launch, one being a very important lady, Elma McKenzie who started the Placecol skin care range 35 years’ ago. Elma’s feedback on the newly formulated brand is that the products visibly reduce the appearance of fine lines and wrinkles within 10 days, whilst simultaneously firming and deeply hydrating the skin.
The upgraded range includes 27 powerful active ingredients, such as peptides and Retinol. Powerful active ingredients to further highlight are Myramaze®, Volunage® and Luminescine. Myramaze® is extracted from Myrothamnus flabellifolia, a resurrection plant that is capable of surviving long periods of drought in a completely desiccated state. After the first drops of rain it goes through a resurrection-like process and starts becoming alive and green again within a few hours. Myramaze® has many benefits but the main benefit is that it revives mature skin and it protects skin lipids from oxidation. Volunage® is derived from the Peony Root (Paeonia albiflora) and is rich in oligosaccharides. It does exactly what the name says, it helps to increase thickness and volume of the skin. Luminescine is derived from the Great Mullein Flower (Verbascum Thapsus), it is new technology in skin radiance that immediately increases skin brightness. The new Placecol Illuminé range guarantees a visible reduction in the appearance of fine lines and wrinkles, leaving the skin feeling velvety soft and smooth with a transparent glow!
The Placecol Illuminé Night Restructure product contains a blend of anti-oxidants and Retinol to assist with restructuring the skin on a cellular level. The range will for the first time include a Reviving Oil, which is based on the ‘French’ way of looking after your skin with the application of oil to your skin at night to deeply moisturise, nourish and revive your skin while you sleep. The Placecol Illuminé Sun Protection SPF 25 is a star product and considered to be one of the best; it contains the active ingredient Myramaze®. It is a silky smooth sunscreen, non-greasy and protects the skin against free radicals that cause ageing.