Placécol

The following provides a summary of the nature of business of Placécol’s three wholly-owned subsidiaries:

Placécol Cosmetics and its subsidiaries
Placécol Cosmetics provides a holistic, one stop offering to the health and beauty industry.

The continued growth of the group has resulted in Placécol establishing its own product supply through its manufacturing facility, establishing its own beauty institute in order to gain access to qualified beauty therapists and establishing its own equipment supply through Salonquip in order to gain access to unique skin care and beauty equipment.

The establishment of these strategic business units not only provides Placécol with self sufficiency, but has also resulted in the creation of its own recognisable brand which will assist Placécol in securing a unique position in the health and beauty industry.

Placécol Cosmetics has managed to grow the footprint of its own brands aggressively in an extremely competitive environment, through the following:

Placécol Skin Care handles the sales and marketing of skin care and nail products through a combination of its own retail outlets, franchises and third party outlets such as pharmacies, Edgars and Foschini;
the establishment of a Placécol Beauty Institute where students can obtain internationally accredited qualifications as beauty therapists. The Placécol Beauty Institute has an enrolment capacity of more than 200 students per year who, on completion of their two year course, are eligible to write the internationally recognised ITEC and SAAHSP diplomas;
Placécol Franchise which actively markets and sells franchised Placécol Beauty Centres; and
Salonquip, which supplies equipment to meet the needs of its own PBC’s and other beauty salons.

What makes Placécol’s offering unique and different from other skin care providers is the use of Soft Laser and other specialised beauty equipment by qualified beauty therapists, combined with the use of the Placécol skincare product range, which provides the client with an immediate and visible improvement of the skin.

The products offered by the Placécol Cosmetics are now available in more than 300 outlets, with Edgars and Foschini being Placécol’s most prestigious clients.

CW Pharmaceuticals
CW Pharmaceuticals manufactures a high quality, well researched skin care product range which is used uniquely in conjunction with soft laser technology.

The manufacture of high value, low volume third party contract manufacture work in order to utilise the available manufacturing capacity.

Dream Nails
Dream Nails conducts business as a franchisor of Dream Nails salons in the main with a national franchise network of over 44 franchise outlets.

Dream Nails also offers accredited training for nail technicians. Dream Nails retails quality nail products to its own franchises and other nail salons throughout South Africa and the Middle East through its exclusive 5 year NSI distributorship agreement.