Placécol

Placécol was incorporated as a private company on 10 October 2003 with the name Zelpy 2170 (Pty) Limited and was converted to a public company on 12 January 2007, on which date the company also changed its name to Placécol Holdings Limited.

The Placécol product range currently manufactured, distributed and marketed by Placécol Cosmetics was originally formulated by a pharmacist in Ermelo in 1980.

The group was established 10 years ago when Wessel de Wet and Charles Moolman acquired these product formulations with their main objective being to provide good quality effective skin care solutions to the market at affordable prices.

Subsequent to the acquisition of the product formulations, the group commenced manufacturing its own products through Mooldew, which was incorporated on 3 April 1997 with the name CW Pharmaceuticals CC and which changed its name to Mooldew CC on 12 December 2006.

Placécol Cosmetics was incorporated as a private company on 19 February 2002 and engaged in the marketing and distribution of Placécol branded skin care products and providing laser skin care therapy in conjunction with the use of these Placécol branded products. In 2003 Placécol Cosmetics was invited to become a supplier to Edgars.

In 2004 Placécol Cosmetics opened its first Placécol Beauty Centre (“PBC”) and has since expanded to open 41 PBC outlets, 10 of which have been franchised.

The Placécol Beauty Institute, a division of Placécol Cosmetics, was opened in 2005, with an enrolment capacity of more than 200 students. Upon completion of the two year course, offered by the Placécol Beauty Institute, students are eligible to write the internationally recognised ITEC and SAAHSP diploma exams.

Salonquip, a provider of equipment to salons, was incorporated on 31 October 2005, commenced trading in 2006 in order to supply the existing PBC outlets.

Placécol Cosmetics received approval to franchise its PBC’s in 2006 and has since then franchised 10 PBC outlets, through its wholly-owned subsidiary Placécol Franchise, which was incorporated on 13 June 2006.

CW Pharmacuticals was incorporated on 23 August 2000 with the name Value Part Traders 8 (Pty) Limited and changed its name to Segodi Fun World (Pty) Limited on 7 December 2000 and again to CW Pharmaceuticals (Pty) Limited on 12 January 2007.

In terms of the group restructuring, Placécol acquired the entire issued share capital of Placécol Cosmetics, the entire issued share capital of CW Pharmaceuticals, CW Pharmaceuticals acquired the CW Pharmaceuticals business conducted by Mooldew and Placécol Cosmetics acquired 30% of the entire issued share capital of Placécol Skin Care from the vendors as set out in Annexure 9 of this prospectus, with effect from 1 December 2006.

With effect from 1 July 2007 Placécol acquired the entire share capital of and all shareholder claims on loan account against Dream Nails, from the Dream Nails vendors as detailed in paragraph 28.3 and Annexure 9 of this prospectus. The first Dream Nails franchise was established in January 1985 by the founder of Dream Nails, Nora Barnard, who is still involved in the Dream Nails operations and has since grown to 44 Dream Nails franchised outlets.